SaaS · USACampaigns & performance
SignlyPDF
PDF signing tool in the US. We found why ads brought sign-ups but zero money, and reset them toward payments.
Context
SignlyPDF is a US tool for signing PDFs and filling official forms, with payment at completion.
The challenge
Ads brought traffic and sign-ups, but revenue was $0. Money was spent on free accounts, not payments.
What we decided
The cause: the primary goal was signup/login. The fix: “Purchase” as primary, plus checking payment tracking.
What we did
- ✓Conversion restructure (Purchase = primary)
- ✓Real funnel measurement
- ✓Repositioned message and keywords
- ✓Weekly email marketing
Result
A clear diagnosis of the money leak plus a fix plan, so the budget buys payments, not accounts.
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