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eCommerce · petCampaigns & performance

Regal Pet

Online pet store. Google Ads optimised for real sales, not clicks.

8,2xROAS on accountReal data · Sep 2025 – Jun 2026

Context

Regal Pet is an online pet store. Acquisition via Google Ads, mostly Shopping and Performance Max.

The challenge

Ads brought traffic, but had to produce real sales. Revenue tracking had to be validated: a Google vs site gap means wrong decisions.

What we decided

We optimised campaigns on real sales value, not interactions, structured around products that actually sell.

What we did

  • ✓Restructure on Maximize Conversion Value
  • ✓Performance Max by product range
  • ✓Brand-protection Search
  • ✓Revenue tracking validation

Result

For every euro invested, over 8 back in sales: 8.2x ROAS on the account, peak 10.4x on Performance Max. Over 2,500 orders and ~816,000 RON in sales from ~100,000 RON spent.

Services used

Google AdsShoppingPerformance Max

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