DeLucru
Romanian marketplace where need meets skill. We built the positioning and copy in ultra-simple language, plus SEO.
Context
DeLucru connects people offering small services and tasks with people who need them. Target: 1 million users.
The challenge
People confused the platform with a job site. The audience (skilled people intimidated by tech) needed simple language.
What we decided
A clear copy direction: everyday vocabulary, focus on “free” and “extra income”. A personal tone, not cold slogans.
What we did
- ✓Full copywriting and brand plan
- ✓Human-written SEO playbook
- ✓Pre-launch strategy
- ✓GEO optimisation: a traffic source in AI answers
Result
Clear positioning and a coherent content direction. The platform already shows up organically in AI answers.
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