Retail · leather goodsCampaigns & performance
Arillu
Leather bags with 6 stores in Chisinau. A local-promo strategy driving people in-store via Google Maps.
Context
Arillu makes leather bags and backpacks and has 6 physical stores in Chisinau. Marketing drives people in-store.
The challenge
Ads had to drive in-store traffic, but the Google Maps pages were not set up.
What we decided
A local strategy: promos driving traffic to the Maps pages. Setting up Maps, a key blocker.
What we did
- ✓Audit and setup for the Google Maps pages of all 6 locations
- ✓Local promo strategy on Meta Ads
Result
A clear local marketing direction and ~100 in-store sales from a single campaign, stopped only by stock running out.
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